ReptakeSign inPrivate pilot — invite only
Get good on camera. Before it counts.
Reptake is guided camera practice: short coached reps, a small group of real people telling you what actually landed, and one specific fix to drill on the next take — before the interview, the panel, or the pitch you don't get to retake.
Invite-only beta. No public feed. Videos auto-delete.
Explain a decision you'd defend.
Skip the buildup. Start with the decision, then the reasoning.
Practice privately insteadWhy now
You're already being judged on camera.
Somewhere between the pandemic and the one-way video interview, the camera became the room. Most careers now run through it — and almost nobody has ever practiced for it.
Companies now put a recording round before a human ever sees you. Your take is the first interview — and there's no interviewer to warm up.
Camera-on is the default room. Every case you make for yourself — standups, reviews, all-hands — you make on camera.
Clients, panels, investors, boards: the decision-makers are a grid of faces, and yours is the one being read.
Sales runs on video messages. Hiring runs on video intros. The people getting the reply are the ones who are good in them.
None of those moments come with a retake. Practice is where the retakes live — that's the point of Reptake.
How it works
Every rep runs the same four steps.
Record a guided rep
Open the link and get a prompt worth practicing — you never have to invent one. Record 30–120 seconds on your phone with the full script, bullet cues, or nothing to lean on; your cue card stays on screen while you talk.
Predict it, lock it in
Before anyone weighs in, you predict how the take landed — four quick taps, locked in. A receipt comes back in under a minute: your strongest moment, quoted back to you. The full read waits for the reveal, so you're never sitting with a critique while your group is still watching. (Private practice reps skip the wait entirely — full AI coaching in under a minute, as often as you want.)
Real people watch — then one reveal
Two people from your practice group watch the take and just talk — under a minute. Reptake structures it, delivers it in the tone you asked for, and they approve the wording before you ever see it. Then everything lands together: their reactions, the AI's independent read, and your next drill, as one reveal — usually the same evening, always within a day. You're on the other side too: reviewing your assigned takes is what unlocks posting your own, and giving the review is half the training.
Qualitative bands, always — never a decimal score.
See your calibration
The prediction you locked in at step two, your group's read, and the AI's estimate — side by side. The gap between the three is usually the most useful thing on the screen.
Why it works
Why reps in front of real people?
Because that's what the speaking-improvement literature keeps finding. Reptake's core loop is built on five results — including the honest one about what practice can't do.
Speakers who rehearsed in front of other people performed better in the real moment than speakers who practiced solo — and audiences of four or more beat one to three. That's why Reptake is a group, not a mirror.
Smith & Frymier, Communication Quarterly, 2006Across 119 recorded speakers, rated quality tracked preparation — and specifically the number of rehearsals in front of an audience, not just time spent preparing.
Menzel & Carrell, Communication Education, 1994Repeated, graded exposure to an audience measurably lowers speaking anxiety — and the most anxious speakers improve the most. Every rep is a dose.
Finn, Sawyer & Behnke's habituation research; replicated in graded VR-exposure studiesPeople who give feedback improve their own performance more than people who only receive it — evaluating someone else's take builds the judgment you then turn on your own. That's why posting requires reviewing: every review you give is a rep for you too.
Lundstrom & Baker, J. Second Language Writing, 2009; Cho & MacArthur, J. Educational Psychology, 2011The meta-analysis that deflated “practice makes perfect” found practice explains only part of the difference between people. What it reliably moves is you against you — so that's the only comparison Reptake ever makes.
Macnamara, Hambrick & Oswald, Psychological Science, 2014What no one else has
Tone-translated peer feedback. Self-versus-audience calibration.
Real people, delivered how you can actually hear it
AI can tell you what you said. It can't tell you what it felt like to watch you say it. So every take goes to two people in your practice group. They don't write an essay — they talk for under a minute, the way you'd actually tell a friend what landed. Reptake transcribes it, structures it into what worked, what didn't, and what to try next, then adapts the wording to the delivery style you picked — supportive, balanced, direct, or blunt. The reviewer sees the adapted version and has to approve it before it reaches you. The rating never moves. Only the delivery does.
From your group
AI-adjusted · reviewer-approvedYou named the tradeoff in the first ten seconds — that's what made it land.
This is where I lost the thread. Too many qualifiers before you got to the point.
Say the decision first. Save the reasoning for after.
You pick how it's delivered — the facts never change:
“You're close — open with the decision and this lands.”
“The decision arrived at 0:42. Lead with it next take.”
“The decision came too late. Open with it.”
“You buried the decision. Say it first.”
The gap you can't see from inside your own take
Before anyone weighs in, you predict how the take landed on four dimensions — clear, focused, credible, engaging. Then your group tells you what it actually felt like to watch, with real counts: “1 of 2 found the point clear.” The AI adds its own read from the transcript and timing alone, shown as a qualitative band, never a number next to a person's number. Reptake lines up you, your group, and the model so the gap between them stops being invisible.
Clear point
Credible
AI estimate — a model read on the transcript and timing, not a real audience reaction.
Privacy
Your face isn't the product.
Reptake is built to make practice safe to be honest in. That starts with what happens to the footage.
Your take uploads directly to professional, encrypted video infrastructure — the same class of service that powers major streaming apps — over a link that expires in minutes. It never lands on Reptake's own servers, and the provider is named in the privacy policy.
Every raw take deletes itself 14 days after you submit it. You see the exact date on the take from the moment you post it.
Your ratings, transcripts, feedback, and progress stick around after deletion. What you learned about your delivery stays; the video that captured it doesn't.
There's no save button and no download path for anyone — not your group, not whoever runs it, not Reptake. Watching is a signed stream that expires, with no public URL. And because nothing on the internet can stop a screen from being recorded, your audience is never anonymous: two named people, accountable to the same rules.
For coaches
Run a paid cohort on Reptake.
Bring your own clients into a private pod — four to twelve seats, you pick, and you can run more than one. Reptake runs the prompts, the recording, the review assignments, and the reciprocity gate that keeps everyone reviewing each other — you run the coaching.
Completion by round, outstanding reviews, moderation flags, and who's about to go quiet — in one screen, not a spreadsheet.
Posting into the pod requires finishing assigned reviews first. Feedback keeps flowing without you having to chase anyone.
Four practice days a week, visible to every participant. No leaderboard, no points — just a streak that rewards consistency, not perfection.
$490 for a group of eight — or send invites and each client pays their own $99 seat. Individual seats are $99 for the four-week group.
Questions
Before you ask
Do I need an app?
No. Reptake runs in your phone's browser from a link — nothing to download, nothing to install.
Who sees my videos?
Only the two people in your group assigned to review that specific take, for as long as it exists. There's no public feed, no follower graph, and no way to browse anyone else's videos.
Why real people instead of just AI?
AI can tell you what you said. It can't tell you what it felt like to watch you say it. Real people can — Reptake just makes sure that feedback is honest, specific, and delivered in a way you can actually use.
Do I have to review other people's takes?
Yes — you review the takes assigned to you before you can post your own. It isn't a toll, it's half the training: people who give feedback improve more than people who only receive it, and judging someone else's take is exactly how you learn to judge your own.
What does it cost?
A seat is $99 for the four-week group. Coaches run a group of eight for $490 — or send invites and each client pays their own seat. The pilot is invite-only: request an invite, and you'll get a payment link before your group starts.
What happens to my videos?
Raw footage auto-deletes 14 days after you submit it. Your feedback, ratings, and progress stick around — the footage doesn't.